Being a wedding planner is about so much more than creating beautiful weddings.
It's about bringing structure to emotion, making thoughtful decisions under pressure, and turning dreams into reality through strategy, creativity, and responsibility.
Wedding Planner 2.0 was created for those who are ready to take their first steps into the wedding industry, or for aspiring planners who feel ready to build their own business with intention, professionalism, and a long-term vision.
Throughout this intensive program, you'll gain a clear understanding of how the industry works, how to structure your services, communicate your value, and confidently plan weddings with clarity and purpose.
No unrealistic expectations. No shortcuts. Just practical knowledge, real-world tools, and an honest approach to building a successful career.
If you're looking for more than inspiration, and you're ready to build a business on a solid foundation—this program is for you.
welcome
Hello, and welcome.
I've been working in the events industry for the past eight years, and throughout this journey I've gained far more than technical experience. I've faced difficult decisions, learned valuable lessons through mistakes, refined my processes, and developed my own distinctive approach to this profession.
In Wedding Planner 2.0, I'll be sharing not only my methodology, but also the real-world insights you won't find in textbooks. We'll cover everything from working with vendors and building effective strategies to confidently communicating your value and creating a sustainable business from the very beginning.
This program was designed for those who want to start the right way, with clarity, structure, and a long-term vision.
the key points OF THE COURSE
1. The Wedding Industry in Portugal
Let's start by clearing up one common misconception: the wedding industry is about far more than love, flowers, and Pinterest.
It is a demanding, emotionally driven, highly seasonal industry where expectations are incredibly high.
In this module, you'll gain a real understanding of how the wedding industry works, the different types of clients you'll work with, where the opportunities lie, and, just as importantly, the challenges you'll need to navigate.
Because understanding the industry is the first step toward building a successful career instead of stepping into it blindly.
4. SERVICES, VALUES AND SALES
Not all couples need the same service.
And not all wedding planners offer the same...
In this module you will learn how to structure your services, consciously define prices, and communicate your work without discomfort.
No excuses, no fear of talking about prices, and no devaluing yourself.
Selling is not about pressuring.
It's about explaining things well, aligning expectations, and making the value of your work clear.
2. MINDSET AND PROFESSIONAL POSTURE
Being a wedding planner isn't about panicking when things don't go according to plan.
It's exactly the opposite.
It's about staying calm when everyone around you is feeling overwhelmed. It's about making confident decisions, communicating clearly, and providing reassurance, even while you're managing a hundred things behind the scenes.
In this module, we'll focus on developing the right mindset, cultivating a professional presence, and understanding the role you play throughout the planning process and on the wedding day itself.
Because before any timeline or checklist, what couples need most is someone who brings them peace of mind.
5. BRANDING AND POSITIONING
If we all do everything the same way, we all end up competing on price.
And nobody cares about that.
Here you will understand the importance of positioning, your identity, and how you communicate.
Not to be "just another wedding planner," but to be recognized for your style, approach, and signature.
Because a well-positioned brand doesn't need to convince, it gets chosen.
3. CREATE YOUR BUSINESS LEGALLY + CONTRACTS
Let's be very clear: talent without structure cannot sustain a business.
Here you will learn how to legally create your business, what the possible regimes are, what you need (and what you don't need) to get started, and how to protect your work from your very first client.
We also talked about contracts, not as something rigid or frightening, but as a tool for protection, clarity, and professionalism.
Because working well also means knowing how to set boundaries.
6. WEDDING PROTOCOLS AND TIMELINE
A beautiful marriage only works well when there's an invisible structure behind it.
In this module you will learn the protocol for a wedding day, the logic of timelines, and the correct order of events.
From the bride and groom's preparations to the very last moment of the celebration.
Everything has a reason, a time, and a sequence.
And when it's well planned, the day flows naturally for the bride and groom, guests, and vendors.
Includes a practical component.
our COURSE
It will be 2 intensive days with only 10 spots available.
Why only 10 participants?
Because we want to dedicate time to each of you, to answer your questions, address your concerns, and provide personalized guidance throughout the experience.
Are you ready to build your own business in the wedding planning industry?
This is your opportunity.
Investment: €1,500.00
(Payment can be split into 3 interest-free installments for registrations completed by July 1st.)
Dates: November 7–8, 2026
Location: Lisbon, Portugal
Language: Portuguese
our SPEAKERS
